Rider Levett Bucknall (RLB) is showcasing its growth and progression with the launch of a global brand refresh.
Since its formation in 2007, RLB’s global partnership has continued to expand with new offices, alliances and acquisitions in new countries reaching new markets. The brand refresh is designed to help deliver consistency and clarity in communications to existing customers whilst introducing new customers to the firm’s strong, distinctive brand.
Commenting on the brand evolution, Andrew Reynolds, UK and Global Board Director for RLB, said: ‘It felt the right time to refresh the brand considering the phenomenal growth that the team at RLB has achieved globally over the last few years.
As we grow, it is important that our brand remains distinctive and showcases our expertise, flawless execution and independent thinking.
This brand refresh is a way to reflect this as well as to show that we have the best people to achieve the best outcomes and really bring imagination to life.’
The brand evolution includes a refresh of RLB’s colour palette, an introduction of new illustrative design elements and an updated look and feel across all documents.